Among several innovative services offered by the internet giant, Google, an efficient advertising system called AdSense was introduced in 2003. Like several other services, Google did buy the basic idea of this new advertising system from a small company. According to the direct financial profits for all parties involved in the advertising system, the so-called AdSense was rapidly spread across the internet.
In fact, no other idea has affected the entire internet as AdSense did. In addition to the direct influence of AdSense, the brilliant idea caused the formation of numerous similar companies devoted to online advertising systems.
Among possible methods of online advertising, AdSense mainly utilizes CPC, which stands for Cost Per Click. This is indeed the brilliant idea of AdSense, and the main reason for its popularity, as even small websites can easily earn revenue.
Pros of Google AdSense
Google AdSense has many virtues, of which the following are the most prevalent.
Advertisement: Google AdSense provided an easy and effective framework for online advertising, and the internet really needed this advancement. By the development of internet, the demand for online advertising was extremely increased.
Selling the ad spaces through direct contracts or advertising companies was only applicable for famous websites (with a constant source of traffic); whereas, many websites had random visitors from search engines or even low-traffic websites with potential visitors (according to their specialized contents). This situation indeed hindered the real potential of cyberspace for online advertising.
Revenue: The success of online advertising system of AdSense results in a strong flow of money through internet. Many advertisers were successful to promote their sales through the visitors sent by AdSense; thus, put more money in this business. On the other hand, the publishers earned lots of money through their websites; then, developed their websites in favor of the visitors (who are the source of revenue for them). This mutual benefit significantly developed the applicability of internet.
Ease of Use: Contrary to the classic online advertising for putting the relevant ad on every single webpage, AdSense automatically analyze the page content through a real-time keyword analysis to display the relevant ads on every pages.
Internet Development: As quoted, the internet was rapidly grown with the aid of this flow of money. A part of this development was the entrance of new publishers to catch something from this extreme flow of money. Thus, new websites based on new ideas were launched, as attracting the visitors needs some novel materials. Different free and usefulness services were provided to the visitors over the internet. On the other hand, the availability of unlimited useful materials and services in the internet attracted new visitors to the internet community.
Cons of Google AdSense
Some of the cons of Google AdSense are as follows:
Internet Mess: The possibility for making money easily via online advertising persuade many amateur webmasters to launch phony websites, merely for the sake of online revenue. As a result, the internet is now an enormous collection of useless websites, which significantly waste the user time. In other words, rather than finding relevant webpages, the users need to find most reliable and useful sources.
Since a website contains many pages (at least hundreds of pages for a small website; and on the other hand, more pages increase the chance of more visitors from search engines), webmasters duplicate the content available on the internet. This duplication forced the major search engines (including Google) to advance their crawling algorithms to avoid and even punish such duplicated contents. This remedy resolved this problem partially, but not completely.
Google AdSense, and subsequent advertising systems (based on the CPC idea), are indeed responsible for the present messy environment of the internet, though one may think that this mess was inevitable and would happen sooner or later.
Publishers Advertisement: Since Google AdSense works with websites rather than companies, one can advertize any link. Thus, many publishers also advertise on the AdSense. For instance, one sees a desirable product with a reasonable price on the Ads by Google, but instead of redirecting to the seller page, the link leads to a third party page showing a referral link to buy that product. This tunnel is frustrating, and many people get lost in this complicated way.
